The Weeknd has been rocking a rather statement look when it comes to his new music and the latest sees him going in hard on the prosthetics.
We’ve had the singer, 30, sporting bloodied bruises on his face, stepping out with his entire head covered in bandages and now, The Weeknd has unveiled a creepy new look in his music video for track Save Your Tears.
Gone are the bandages and instead, the artist looks completely different like he’s undergone a huge amount of plastic surgery, thanks to the help of a shelf load of prosthetics.
His face looks similar to a caricature, with bigger lips, plumper cheeks and his skin pulled taut.
As The Weeknd’s latest video dropped, fans were left pretty confused over his appearance and took to Twitter to question whether the work on the star’s face was real or not.
‘Theres no way the weeknd actually did that to his face,’ tweeted one follower.
Another posted: ‘time out time out did the weeknd really just get a whole new face???’
‘I’m soooo freaked out right now like is that really the weeknd face? it’s so scary,’ shared one fan, while others knew that the look was all for show.
For his latest album release After Hours, The Weeknd has taken on a new, and pretty sinister, persona that has been the theme for his latest stage performances and music videos.
It sees him in the same red and black suit, with him first sporting fake injuries on his face at the MTV VMAs and then his head completely covered in bandages at the American Music Awards in November.
It’s all part of an anti-drink driving message that he has been hammering home with his latest material from his critically-acclaimed album.
Speaking about his number one single Blinding Lights, The Weeknd touched on the dark meaning behind it in an interview with Esquire. He said: ‘Blinding Lights [is about] how you want to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re just blinded by streetlights.
‘But nothing could stop you from trying to go see that person, because you’re so lonely,’ the Starboy hit-maker continued. I don’t want to ever promote drunk driving, but that’s what the dark undertone is.’
Fans, however, speculated whether The Weeknd’s ‘fake face’ had another meaning, following his snub from the Grammys.
Despite the success of his latest album, The Weeknd failed to receive a single nomination, with the singer accusing the annual awards of ‘corruption’.
It was reported that The Weeknd had been battling with Grammy execs over performing at both the awards and this year’s Super Bowl halftime show, which comes a week after the Grammys takes place.
It was claimed the Grammys team allegedly wanted The Weeknd to choose between the performance and that The Weeknd’s team felt the dispute may have had something to do with his nominations snub – however, the Recording Academy’s chair has denied this was the case.
Sharing their own theories online, one fan tweeted of The Weeknd’s new look: ‘I think he’s depicting that he’d rather give up than put a fake face and smile pretending to be someone he isn’t and perform for a meaningless award in front of the fake ones…’
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